LogIQids Live — Kids online learning platform — 0 to 1 product case study.
Join me as I take you on a rollercoaster journey that covers the design process of LogIQids Live — A highly interactive & gamified platform that provides Logic, Maths, and Science live classes) for 6 to 15-year-old kids
About LogIQids
LogIQids is a technology-driven education company — Founded by IIT IIM Graduates — committed to improving the Logical Reasoning skills of school-going children in grades 1–12.
LogIQids is India’s first company to formally introduce Logical Reasoning in the curriculum for kids. It also aims to change the education landscape by providing customized content to each child.
Context
Mentors
Design Process
Initial Design Brief
To design an entirely new platform LQ Live (a highly interactive & gamified platform that provides Logic, Maths, and Science live classes) for 6 to 15-year-old kids
Research
- I went through a few popular e-learning platforms like Topper, Vedantu, Camk12, Mastree, Quizizzz, Whitehatjunior, Cuemath, etc to get an understanding of the general user flow and to study common patterns.
- Products like Quizizz, and Kahoot which were related to our Activity helped me gather data for the information architecture in terms of categorizing the product’s general components and understanding the whole end-to-end flow of users.
Redefined Brief
To design an entirely new platform LQ Live (a highly interactive & gamified platform that provides Logic, Maths, and Science live classes) for 6 to 15-year-old kids That
i) Innovative learning experience
To empower children with a solid foundation
To Unleash a child’s true potential
To make child fall in love with learning
ii) Making learning fun for a child
A child will never stop learning if they find it fun and engaging
Our content makes learning relevant for a child ensuring that a child not only develops a solid foundation but also understands the practical application of their learning
iii) Ensuring Wholistic Learning
Group activity — The teacher not just focuses on learning, but also on other softer aspects like teamwork, confidence, etc
👨User flow
As a next step, I mapped out the flow for students, by listing the goals and requirements for different segments of the journey.
Breaking down Problem statements
Based on the user flow I braked the brief into multiple problems
Product Launch
After months of hard work and collaboration, we successfully designed, developed, and launched the entire product within three months.
Post Development Testing
I Joined the sessions as a student (admin ID) along with the teacher and other students where I shadowed user end-to-end user flows and behavioural changes throughout the product and helped validate the effectiveness of my design choices.
Design Reviews were documented which included general UI feedback like typography properties, spacing, colors, etc., and later shared with the dev’s through Figma and Google Sheets.
Upselling
For the initial months, we kept the product open for invite-only users. Going forward we employed upselling strategies to promote LogIQids Live trial classes, utilizing LogIQids as an acquisition platform across the web and apps.
A word from User’s
We received overwhelmingly positive feedback from parents, with ratings of 4.9/5 and over 1200 reviews.
Impact & Results
- Launched, and scaled LQLive(a gamified live learning platform for logic, maths, & science) to 2000+ paid users and an ARR of $500K only within a span of 1 year.
- LogIQids raised $1.48M as our sed round which eventually gave us more power to scale the entire product more aggressively where we planned to add pretty exciting features and improvements to the existing products.
- Activity Arena received an overwhelmingly positive response during the sessions and student engagement was increased.
What I learned
- Being the founding designer at LQ Live and building the entire product from the ground up I got a lot of ownership and responsibilities where I got to learn and experiment over different mediums like Branding, Motion, Illustrations, Multimedia, prototyping, and a lot more.
- Prioritize the UI feedback (develop product vs designed product) and ship faster while improving during the process
- Trust and communicate your instincts by building reasonable facts and hypothesis
- We added Gamification and Rewards in many places of the product, which helped us boost engagement and better results.
- Using Activity arena and group learning helped me learn how to design and leverage social learning and boost growth and engagement by applying gamification and rewards systems.
Thank you for reading my case study till the end. I hope you found it informative and helpful, would love to hear your thoughts or feedback on the same!
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