Why Left👈 Alignment of a Logo Is Preferable Instead of🤞 Right.
Places mostly considered for logo alignment -
- Top-left
- Middle
- Top-Right
Importance of alignment in UI designs
Language can be one of the major medium to be consider while placing elements in your design.Some languages are read from left to right while some are right to left also eye tracking and visual flow of eye tracking hould be taken in notice while we place the brand identity.Mostly many designers don’t even notice and place the logo at the Left-Top, Middle or Top-Right on screen which can fulfill the aesthetic need but not the goals of product,here by goals of product I mean there are thousands of websites we use these days and it is very difficult to remember about there branding and logo identity so for a product its very important fr there users to know ehat exactly they are using before they switch to another or try to recall it.
Left vs. Right Logo alignment
According to Nielsen ormancase study, it is found that logos aligned at the left top are remembered for a longer period as compared to the Right one. When users scan sites, their visual gaze leans toward the left though logos aligned at the right top are considered to be less remembered. They found the “average lift in brand recall was 89%” when the logo is on the left.
Examples of companies that consider left alignment including “Medium” itself.
Visual appeal towards Right-aligned logos -
and Where can right alignment work?
If you’re catering to a market that reads and write from left-to-right. Like Arabic, Hebrew, Persian, and Urdu Sindhi then you can consider to align your logos at the top-right because they always start reading from the right which will for sure make your logo more interactive and will make them remember for a longer time.
Do Unusual Logo Alignment Make a Brand Seem ‘Unique’?
When it comes to stepping out from the majority of people some users perceive websites with non traditional placements to be more unique and stylish because they like things to be seen from different scenarios so it is true that unusual Logo Alignment Make a Brand Seem ‘Unique’ but it happens for very rare cases where there is something kind of movement graphics or this is not been always like by majority people and most people who like things to be more in a justified manner.
A short case study to find out the outcomes of differently aligned logos.
I had compared 14 different Electronics; retail sites 5 with centred aligned logo 2 with top-right and 7 with left-top aligned logos . All of the logos were having clickable links to the homepage & none of the sites offered a text link to the homepage.
Within my 30 classmates, I had completed this survey and each of them intersected with every single site and were asked to complete 2 tasks.
1. We had asked them to select one item and add it to the shopping cart (this task began on the homepage).
2. We then requested them to return to the homepage and add more items to cart.
Study Findings
Our results show that, on sites with left logos, users are significantly more likely to navigate home in a single click than on sites with centred and right side aligned logos.
Comparing the failures to navigate in the two conditions, users were 6 times as likely to fail to navigate to the homepage in a single click when the site logo was centred versus left-aligned. As mentioned above, the ability to quickly return to the homepage is critical for users who become lost or simply want to switch to a different task or topic.
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